MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming 후후티